Posts Tagged ‘New York City’

I was in advertising. Yes, like Mad Men.

Monday, January 30th, 2017

The fall of 1980 was a pivotal moment. After a series of misfortunes, my wife and I moved to New York City with the advice of an epidemiologist at Massachusetts General Hospital: Move to New York City and pit your minds against the best and brightest. Leave misfortune behind in Boston. We took his advice, and my wife, who was a successful designer in Madrid, created placemats in the Big Apple that were bright and original and she caught the niche in an exciting market.

On the contrary, bad luck followed me like an orphan dog. I had written two novels, one of which was judged ‘bright and original,’ by Harcourt Brace Jovanovich and made it through various editorial meetings at St. Martin’s Press. Previous employment included Johnson and Higgins, two brokerage firms (Blair & Co, E. F. Hutton).

I pursued copywriting with Young and Rubicam. They had judged the Inter Ad contest at Thunderbird, a.k.a. The American Graduate School of International Management, where I was Marketing Director of the wining InterAd team’s presentation. Young & Rubicam and Ogilvy and Mather expressed interest. SSC&B offered to make my Ad boards. I also interviewed Brokerage firms and was scheduled for two training classes. The job was a critical issue with a wife and a newborn baby.

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